Product Vision
Validate Future Demand for Your Products.
Your business's growth is driven by your long-term product plans. How you tackle challenges such as an aging customer base and how electrification will shape your success.
It's essential to have a clear long-term product vision to guide short-term decisions.
Our Approach
We start by validating demand and opportunities through researching your customer base and relevant mega-trends.
Next, we develop and visualize the most promising solutions to facilitate clear communication and validation, focusing on opportunities rather than the solutions themselves.
Finally, we create visual and textual documentation to guide your team in daily product decisions, aligning with long-term goals and serving as material to share with a broader audience for additional demand validation.
Our Results
A product vision that is well received by your core customers, distribution network and wider audience confirms your long-term goals.
This sets you on the right path today to achieve your product goals in the future.
It steers your product development, communication, recruitment and internal alignment towards a common goal.
Timeline
0.5 - 3 months
Components of this service:
Product Design
Service Design
User Experience Research
Design Management
Caravanning
Nautical
Product Discovery
Product Delivery
Others about us:
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Others about us:
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Others about us:
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Related Case Studies
Related Case Studies
Related Case Studies
Frequently asked Questions
You can find some of the most frequent questions about this particular service below.
Please reach out if any of them have been left out!
Why is product vision important for my business?
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Why is product vision important for my business?
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What does the process of creating a product vision look like?
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What does the process of creating a product vision look like?
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How long does it take to develop a product vision?
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How long does it take to develop a product vision?
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How do you ensure the product vision remains relevant over time?
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How do you ensure the product vision remains relevant over time?
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What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
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Sito in your Inbox
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Sito in your Inbox