Sigur – MR 100

Excellence-conveying design language

Client

Sigur Systems, Russia

Year(s)

2017

The Russian hi-tech company discovered that the key to international recognition is not only a flawless technical product, but a consistent brand image, true to their core values.

Others about us:

  • Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.

    Nika Furlan

    Head of Marketing

    ,

    Intra Lighting

  • Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.

    Matija Torlak

    Product Director

    ,

    Plastika Skaza

  • Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.

    Marin Medak

    Founder

    ,

    Della Spina

  • Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.

    Martina Knavs

    Strategic Projects

    ,

    Jožef Štefan Insitute

  • AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.

    Lucija Sajevec

    CEO

    ,

    AMZS

Others about us:

  • Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.

    Martina Knavs

    Strategic Projects

    ,

    Jožef Štefan Insitute

  • Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.

    Matija Torlak

    Product Director

    ,

    Plastika Skaza

  • AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.

    Lucija Sajevec

    CEO

    ,

    AMZS

  • Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.

    Nika Furlan

    Head of Marketing

    ,

    Intra Lighting

  • Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.

    Marin Medak

    Founder

    ,

    Della Spina

Others about us:

  • Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.

    Matija Torlak

    Product Director

    ,

    Plastika Skaza

  • Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.

    Marin Medak

    Founder

    ,

    Della Spina

  • Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.

    Martina Knavs

    Strategic Projects

    ,

    Jožef Štefan Insitute

  • Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.

    Andraž Mihelin

    CEO

    ,

    Seascape

  • Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.

    Nika Furlan

    Head of Marketing

    ,

    Intra Lighting

  • AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.

    Lucija Sajevec

    CEO

    ,

    AMZS

A product’s excellence calling for a matching design

Joining forces with Sphinx 2015, our product design innovations went beyond the initial idea, resulting in the company going as far as to rebrand themselves as Sigur. As one of Russia and the EU’s leading access control system providers, they had been growing steadily on the Russian market. Yet, despite having developed some stand-out products, they had failed to establish themselves internationally.

Our challenge when Sphinx approached us in 2015 was to go beyond the requested new product design and instead use design to elevate the brand and match the level of products’ technological excellence with the brand’s design language.

Rethinking the brand itself

Our joint efforts first revealed the task at hand was much more complex. Having no internal design team and limited experience working with designers, Sphinx never really focused on their brand as such. Like many other companies in the hi-tech B2B business, they believed that their customers bought products based on their technical specifications rather than the appearance.

Together we explored how design could holistically benefit their company, starting at the very base of the brand – its values and name. Our aim was to develop a memorable brand with a coherent design language that would match the company’s origin, industry and core values of reliability and flexibility. The name Sigur was born.

As changing the name of an already established brand is quite a drastic measure, the decision was made to keep some of the other features of the initial brand. To ensure some continuity, their signature orange colour was preserved as the primary colour of the new Sigur visual identity.

Clever use, signature look

First used in the design of the Sigur MR1 access reader in 2019, the new design language principles emphasize the technological solutions and facilitate the work of installers and maintenance personnel. The clever use of details enables the intuitive use of the products. While dark and neutral on the outside, the inside of the products is rendered in Sigur’s signature orange colour.

The whole solution was rounded off with custom-developed packaging that takes into consideration the logistics of shipping and installation for two highly different user scenarios; one for installers (the holder and the reader are packed separately to facilitate the two-step installation) and the other for general sales (the product is assembled so that the buyer gets an accurate first impression instantly).

The attention that Sigur received at Moscow’s highly lauded exhibition of security and fire protection, Securika Fair – was unbelievable. But they did not only impress the Russian public. Sigur MR1 also convinced the international jury of design experts who awarded it a Red Dot award for Product Design in 2020


What is the vision for your brand?

How do you see your industry going forward?

Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:

What is the vision for your brand?

How do you see your industry going forward?

Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:

What is the vision for your brand?

How do you see your industry going forward?

Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us: