AMZS
Encouraging the Internal Potential for Enhancing the User Experience
Client
AMZS
Year(s)
2022
AMZS group faced a challenge to embark on the journey of improving user experience in a highly regulated industry.
Others about us:
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Others about us:
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Others about us:
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
The Challenge
With over 500 employees, AMZS group has a rich offer of services. A web of experts, who operate in 30 AMZS centres across Slovenia, ensure the right condition of vehicles and relaxedness of drivers. At the heart of the group’s operation is the member – be it the existing or the potential member – and their user experience which influences the degree of satisfaction and loyalty. It is exactly the quality of user experience that can increase the competitive advantage on the highly regulated market of mobility service providers.
The leadership has a favourable approach to solutions of fast and efficient user experience innovation, by which it increases the success in the fast-changing, highly competitive area. The need for developing new services, which would be more user-friendly and efficient, called for a definition of internal processes, by which the AMZS group could step closer to the user and create a more attractive, memorable experience.
AMZS has a rich tradition, all the while being faced with fast changing mobility challenges. Flexibility, agility and innovation are all intertwined in our mission that we fulfil daily. To be successful, we grow and improve – as individuals, teams and group as a whole. In order to make our members, service users and business partners feel our mission, we decided to get in touch with Sito, which led us through many mind challenges and co-created a more efficient path on which we will devise new offer or upgrade the existing one.Lucija Sajevec, CEO and Jaka Hrastnik, sales manager at AMZS
Our Apprroach
A working group was formed at the beginning of our collaboration that was led through the process of service innovation in form of online and in-person workshops. Internal experts from different areas were equipped with the needed knowledge and tools for creating empathy for the user, structuring teamwork and empowering the group for facing challenges of the future. The objectivity of the process was ensured with parallel research that encompassed shadowing and interviews with the employees who are in frequent contact with the service users. The insights coming from this research challenged the team to check the current approaches and put themselves in the shoes of various user groups.
During the process, the work group was supported with structured tasks based on design tools but tailored to the specific context of AMZS’s work and working team. We developed the profiles of typical user groups (personas) which represent their behavioural patterns, emotional and functional needs and enable us to empathically assess the quality of user experience for the whole spectrum of users. This was followed by mapping out the customer journey to depict the interactions of the users with the service and help define the key pain points of the service’s innovative potential.
The Outcomes
The value of our collaboration was twofold; from a technical perspective, the result was the service blueprint which – besides illustrating the customer journey – also shows all of the behind-the-scenes processes. But besides that, a structure was set forth by which the AMZS’s team can detect the opportunities for improvements of internal processes and wider operations. The tools for further systematised use create a lasting value that will allow the AMZS group to easily, frequently and smoothly plan and implement service design innovations in future.
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
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