JUB
Uncovering the Employees’ Unexpected Innovative Potential
Client
JUB
Year(s)
2019-2020
The internal research brought more than 550 insights from contextual interviews and shadowings to improve the business partners’ user experience.
Others about us:
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Others about us:
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Others about us:
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
AMZS has a rich tradition yet faces mobility challenges. Flexibility, agility, and innovation drive our mission. We grow as individuals and teams. To communicate our mission, we partnered with Sito, enabling us to overcome challenges and co-create efficient paths for new offers and upgrades.
Lucija Sajevec
CEO
,
AMZS
Over the duration of the project, our company has grown from 4 to 14 employees and has entered the US and Australian markets. Thanks to KCDM, we started using service design and began systematically managing our design processes.
Andraž Mihelin
CEO
,
Seascape
Throughout the entire process, we have learned from Sito that we cannot address and resolve different needs and requirements using the methods we have known and been accustomed to until now. This is a significant gain that will help us in the development of our entire business, not just in space planning.
Marin Medak
Founder
,
Della Spina
Using Intuido, we were able to collect more than 300 insights in just 2 weeks, providing us with a better understanding of our users, their experiences and needs. The tool also enabled us to create organised and well-structured innovation guidelines that will help shape the development of our products and services in the future.
Matija Torlak
Product Director
,
Plastika Skaza
Sustainability is a core value at Intra Lighting, but often takes a back seat to quality, modularity, and culture, relying on individual employees. Efforts lacked consistent management and communication. Our collaboration sought to create a comprehensive sustainability strategy, with workshops producing valuable content for future solutions.
Nika Furlan
Head of Marketing
,
Intra Lighting
Design research process proved essential in defining innovation opportunities when developing our sailing boats. It is exciting to hear that this process is now available in digital form.
Andraž Mihelin
CEO
,
Seascape
Excellent collaboration that provided employees with the opportunity to express their needs and expectations for the new space and professionally guided the process through which we aligned priorities.
Martina Knavs
Strategic Projects
,
Jožef Štefan Insitute
The Challenge
As one of the oldest wall paint manufacturers in the region, JUB from Dol pri Ljubljani has been building its presence on the market through different brands, developing sustainable, innovative solutions and adapting to the needs of its business partners. The company currently has a market share of 30% in Slovenia. The latter is largely dependent on the quality of experience business partners have with JUB. The company thus invests in the competencies of managing creative processes and design for recognising the needs and improving the user experiences.
In order to track and explore the unaddressed needs of a diverse range of B2B business partners and uncover opportunities, JUB have reached out to Sito to carry out a research among a select B2B group: retailers and service providers on three most important markets. The research focused on the quality of experience in individual touchpoints, from the pre-purchase, purchase to post-purchase phase. The visualisation on the brand touchpoint matrix revealed the areas where JUB could enhance satisfaction, loyalty to and advocacy of the brand.
Our Approach
The task was tackled with an extensive design research that predicted contextual interviews with JUB’s most important partners – several service providers (painters, plasterers, construction workers and others) and sellers of JUB’s product range in Slovenia and in the Czech Republic. To uncover the least evident, unconscious needs of service providers, shadowings were also carried out. Seven personas were formed out of several different user types, representing the basis for analysing the unaddressed used needs.
By determining the personas in retailer and service provider segments, their needs were established on the user journey where JUB could help them become more efficient. With the support of the leadership and strategic marketing departments, qualitative research was done, showing the experience with buyers of different employees within the company. With the help of a service blueprint and the Intuido research tool, 550 insights were gathered in just three weeks. They led to innovative opportunities that were evaluated and upgraded into project goals during a sales conference on short sprints.
The Outcomes
The value of our collaboration lies primarily in the activation of internal knowledge during the JUB’s business partner user experience innovation stage. It pleasantly surprised the leadership and motivated it for the use of service innovation tools when designing customer journey experiences of three different user groups (retailers, service providers and final customers). Combined with other creative processes and methods, JUB is refining existing and developing new, user-centred solutions.
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
What is the vision for your brand?
How do you see your industry going forward?
Get in touch to increase your product success rates and build a resilient, future-ready product portfolio with us:
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